SERVICES ~ OVERVIEW
The purpose of this document is to allow us to clearly define what we offer our clients both in terms of proactive services and reactive services together with their respective terms of services and pricing structures.
Hopefully the following information will help you to decide which of our services that you feel will assist with your business objectives and which you are happy to manage yourselves.
If you would like further clarification please contact us at anytime via: 0787 2167 900 or support@clientwave-creative.co.uk
01. Content Managment Agreement (“CMA”)
Period: Renewed Quarterly
At ClientWave Creative, we believe your website should work as a living marketing tool, not a static brochure.
A key element which protects your investment and differentiates your online presence and reputation over and above your social media activities is Search Engine Optimisation and Search Engine Positioning (“SEO / SEP”)
Ongoing content updates and strong search engine visibility are essential for attracting new clients, keeping existing ones engaged, and staying competitive online.
On-going content management is an essential part of this process.
We use proven SEO best practices to help your website stay competitive and discoverable, while no honest agency can promise specific rankings, our approach is designed to consistently strengthen your visibility over time.
Turning Visitors into Clients
Great content doesn’t just bring people to your site — it helps turn them into clients and keeps them connected to your brand.
Through regular updates and thoughtful optimisation, we help ensure your website:
- Speaks clearly to your audience
- Builds your reputation, branding, trust and authority
- Encourages repeat visits and long-term relationships
How We Work Together ~ To get the best results, collaboration matters.
We’ll rely on you to:
- Share updates about your services, goals, or changes
- Provide feedback when needed
- Ensure any materials you provide are accurate, approved by your suppliers and licenced for reproduction via your website.
Ongoing Partnership
Website content management is an ongoing service designed to grow with your business. Our services are typically provided on a monthly basis and can be adjusted as your needs change.
Why Ongoing Content Management is Important
Search engines favour websites that are regularly updated with relevant, useful, interesting and meaningful content.
Fresh content helps to;
- Improve and maintain your position in search results
- Build credibility and trust with potential clients
- Keep visitors engaged and coming back
- Clearly communicate your latest services, offers, and insights
A website that evolves with your business performs better — for both search engines and for your target clients.
What’s Included
Our ongoing website content management is designed to keep your site visible, relevant, and effective over time.
We proactively deliver;
- Regular content updates to existing website pages (text updates, swaps, refinements)
- Search engine optimisation (SEO) best practices, including keyword alignment, meta titles, descriptions, and on-page structure
- Content refreshes to improve clarity, engagement, and conversion
- Brand-aligned messaging updates to reflect your evolving services or positioning
- Basic performance-minded improvements, such as optimising headings, internal links, and content flow
- Strategic recommendations for new or improved content to support client attraction and retention
- Ongoing monitoring to ensure content remains accurate, relevant, and aligned with search engine guidelines
What’s Not Included
To keep services focused and predictable, the following are not included unless agreed to separately:
- Full website redesigns or structural rebuilds
- Major new page buildouts or long-form content creation (blogs, pillar pages, landing pages)
- Advanced technical SEO (site migrations, schema development, page speed engineering)
- Paid advertising, social media management, or external marketing campaigns • Graphic design, custom illustrations, or video production
- Third-party costs such as hosting, plugins, subscriptions, or stock assets
- Fixing issues caused by external changes, third-party tools, or platforms outside our control
If something falls outside this scope, we’ll always discuss it with you first and provide clear options before moving forward.
How We Measure Success
Success isn’t just about rankings — it’s about results.
We look at a combination of indicators to understand how your website is performing and improving over time, including:
- Search visibility growth, such as improved keyword presence and overall discoverability
- Content relevance, measured by engagement signals like time on page and repeat visits
- Client attraction, including increases in enquiries, form submissions, or calls
- Content consistency, ensuring your website stays fresh, accurate, and aligned with your business goals
- Because search engines, markets, and audiences constantly evolve, results are measured over time rather than overnight.
- Our focus is steady, sustainable improvement that supports long-term client growth and retention.
Sign Up
We will invite you to enter into a quarterely Content Management & Maintenance Agreement (“CMA”).
02. No (“CMA”) ~ Managed In-House
Period: Ongoing
Of course you do not have to employ ClientWave Creative to care for, maintain and support your website, it’s yours and we will help you manage it yourselves.
If you don’t wish to enter into a content management & maintenance agreement with ClientWave Creative, please do attend to these following tasks.
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Keep your Salon Website Current
Search engines prioritise websites that are active, relevant, and up-to-date.
Without regular updates:
- Your site may slowly lose search rankings to competitors who publish fresh content
- Keywords you currently rank for can slip without you noticing
- New prospects may stop finding your site organically
Doing “nothing” is effectively moving backwards in search results.
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Consider your Reputation
Maintaining your Objectives
- Services, messaging, pricing, or positioning can become outdated
- Visitors may question whether your business is active or credible
- Confusing or stale content reduces trust and conversion
An outdated site hurts confidence before a conversation ever begins.
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Be Mindful of Costs
Skipping ongoing maintenance often leads to:
- Larger, more expensive fixes later
- Emergency updates instead of strategic improvements
- Missed opportunities that could have been captured with small, regular changes
Preventive care is far more cost-effective than periodic overhauls.
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Don’t Fall Behind
Competitors who invest in ongoing content:
- Gain more search visibility
- Build stronger authority and relationships with their audience
- Capture market share while inactive sites fade
In Summary
Without continuous attention, your website is likely to:
- Gradually lose search engine positioning
- Attract fewer and weaker leads
- Undermine trust and authority
- Require more effort and expense to “catch up” later
Regular, intentional content updates protect your visibility, strengthen client trust, and turn your website into a long-term client attraction and retention tool.
Licenced Content ~ Caveat
Website owners are solely responsible for ensuring that all content and images uploaded to their website are properly licensed.
Publishing unlicensed or unauthorised material—including images sourced from platforms such as Shutterstock, Getty Images, generic stock photo libraries, or social platforms like Pinterest—can result in serious consequences.
These may include copyright infringement claims, legal action, financial penalties, mandatory retroactive licensing fees, and forced removal of content. In some cases, hosting providers or website platforms may suspend or restrict access to the website.
It is strongly recommended that only original content or correctly licensed media be used at all times to avoid legal and financial risk.
Fully Managed Hosting Agreement
ClientWave Creative provides fully-managed, dedicated high-performance website hosting for Hair Salons, Beauty Salons and Medical Aesthetic Clinics in the UK.
Our website hosting agreements are designed specifically for the UK Hair & Beauty Sector that depend on us to provide fully managed and optimised website server resources to ensure fast image / video load times, smooth online booking transitions, eCommerce processing and consistent performance during peak traffic times.
The agreement includes proactive monitoring, required / recommended updates, automated backups, and robust security protections to keep salon websites online, protected, and running at peak efficiency.
As our website hosting services are fully-managed our Clients have no need to be concerned with SSL Certificate renewals, backups, storage space, bandwidth, firewalls or anti-virus monitoring or essential maintenance activities.
Email Services
ClientWave Creative provides professional email services forming part of our website hosting agreement.
Email services are delivered via Webmail and all configuration details are also provided ensuring that you can set-up and manage your email via Outlook or similar plus Apple & Android devices.
If you have an existing email service we will integrate to your website hosting agreement ( DNS / MX Records ).
Domain Names
If you do not have an existing domain name we will source and secure a domain name of your choice.
If you have an existing domain name we will transfer the IP Address to your dedicated website hosting environment with ClientWave Creative.
Domain names will always remain your property despite the Registrar.