Of course you do not have to employ ClientWave Creative to care for, maintain and support your website, it’s yours and we will help you manage it yourselves.
If you don’t wish to enter into a content management & maintenance agreement with ClientWave Creative, please do attend to these following tasks.
- Keep your Salon Website Current
Search engines prioritise websites that are active, relevant, and up-to-date.
Without regular updates:
- Your site may slowly lose search rankings to competitors who publish fresh content
- Keywords you currently rank for can slip without you noticing
- New prospects may stop finding your site organically
Doing “nothing” is effectively moving backwards in search results.
- Your Online Reputation
Maintaining your Objectives
- Services, messaging, pricing, or positioning can become outdated
- Visitors may question whether your business is active or credible
- Confusing or stale content reduces trust and conversion
An outdated site hurts confidence before a conversation ever begins.
- Higher Long-Term Costs
Skipping ongoing maintenance often leads to:
- Larger, more expensive fixes later
- Emergency updates instead of strategic improvements
- Missed opportunities that could have been captured with small, regular changes
Preventive care is far more cost-effective than periodic overhauls.
- Falling Behind Your More Active Competing Salons.
Competitors who invest in ongoing content:
- Gain more search visibility
- Build stronger authority and relationships with their audience
- Capture market share while inactive sites fade
Summary
Without continuous attention, your website is likely to:
- Gradually lose search engine positioning
- Attract fewer and weaker leads
- Undermine trust and authority
- Require more effort and expense to “catch up” later
Regular, intentional content updates protect your visibility, strengthen client trust, and turn your website into a long-term client attraction and retention tool.
Licensing & Content Use Caveat
Website owners are solely responsible for ensuring that all content and images uploaded to their website are properly licensed.
Publishing unlicensed or unauthorised material—including images sourced from platforms such as Shutterstock, Getty Images, generic stock photo libraries, or social platforms like Pinterest—can result in serious consequences.
These may include copyright infringement claims, legal action, financial penalties, mandatory retroactive licensing fees, and forced removal of content. In some cases, hosting providers or website platforms may suspend or restrict access to the website.
It is strongly recommended that only original content or correctly licensed media be used at all times to avoid legal and financial risk.
